In the export arena, Clipsal has met with great success and is now the number one brand throughout Asia. In late 2003, the Clipsal brand joined
Schneider Electric to become Clipsal Australia. With the backing of the world’s biggest electrical company, Clipsal is now poised to be a major
player in global markets and aims to be the number one electrical product brand name in the world.
Clipsal Australia is also well known as the naming rights sponsor of the hugely successful Clipsal Adelaide 500 V8 Supercar Race, often referred to as ‘The Clipsal’. It was during the 2007 event that Clipsal launched their major consumer campaign, ‘Living Electrical’, with the aim of reaching the 150,00 consumers who will build a new home or renovate their existing home each year.
Clipsal Australia’s vast product range is largely manufactured in Adelaide at Clipsal’s new home at Gepps Cross. The $50m move to Gepps Cross, from Clipsal’s traditional home at Bowden signals a consolidation of the company’s South Australian operation. Regional satellite factories also operate in Strathalbyn and Wingfield, South Australia and Ringwood, Victoria. These factories create employment for over 1,500 people Australia wide.
